Director of Performance Measurement

Atlanta, GA


Jackson Spalding is a marketing agency for those with a genuine passion for their craft and a desire for continuous learning to grow personally and professionally. We are looking for an experienced performance measurement and analytics professional. We need self-starters ready to roll their sleeves up and dive headfirst into the work we create for our clients.

We ask that all applicants provide some case studies and how your work delivered clear ROI to be considered for this position.



In highly technical terms, we are looking for a “data ninja” to help us turn insights into action and proof of impact. In this role, you will help us develop measurement strategies to translate our work in all defined marketing channels into quantifiable impacts on the client’s business objectives, with analytics tools and processes to help us optimize performance along the way. You need to have a genuine passion for analytics, the consumer journey and ability to articulate a path to some defined conversion.

The chosen candidate will oversee all aspects of collecting, measuring and interpreting data across all our digital marketing efforts to increase effectiveness, uncover business insights, influence audience behaviors and make better decisions. In this role, you will both roll your sleeves up and dig deep into the data firsthand, and build a strong team around you, leading and developing young talent.  

Qualified candidates will well-rounded, understand multi-channel execution strategies and tactics, web analytics, cross channel attribution, conversion optimization, and personalization. Experience with CRM systems and defining and delivering against well-defined user journeys is key. While you may love to nerd out on the data, you must also be able to translate that into easy-to-digest language for clients and fellow team members.



Establish metrics and tracking mechanisms to measure the financial impact of our campaigns so we can confidently answer the inevitable ROI questions.
Support our Digital Media business – PPC/SEO, Paid Social, Email Marketing, Display, and Content Marketing.
Develop and maintain strategic client partnerships across all digital marketing channels.
Clearly convey strategic vision to instill confidence both in our clients, as well as within internal agency teams.
Optimize workflow in collaboration with a multitude of internal stakeholders to ensure adoption while ensuring business objectives are met.
Develop custom performance reporting models and analyses across multiple channels and make the learnings clear, consumable and actionable.
Meet with internal account teams, creative team members and brand planning teams to accurately scope out projects and budgets.
Define early in the process, what is going to be measured and how to report on the findings.
Work with internal digital team members and developers to ensure that data collection is setup properly.
Share knowledge and learnings across the agency to keep the teams informed.
Manage your workload and accurately track and report hours.



Positive attitude, extreme organization and attention to detail
8+ years of experience

Minimum education is an Associate’s degree with quantitative field academic/professional experience
A strong, independent work ethic, gives clear direction and requires minimal supervision, welcomes constructive feedback
Demonstrated ability to foster strong client relationships
Demonstrated ability to foster ideas and growth among a team
Demonstrated proficiency in managing multiple digital marketing channels
Demonstrated proficiency in web analytics and customer centric marketing
Proven track record of cultivating positive change management
Proficiency with data visualization tools to effectively present the learnings
Experience with digital marketing or web analytics preferred (Omniture, CoreMetrics, Google Analytics, WebTrends, etc.)
Media Platforms and 3rd Party Tools (Google AdWords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.)
CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.)
Excellent written and oral presentation skills
Strong problem solving and consulting skills



Jackson Spalding is one of the largest independent, integrated communications and marketing firms in the Southeast. The company has three offices (Atlanta, Athens, Ga. and Dallas, Texas), close to 150 team members and a client roster that includes The Coca-Cola Company, Delta Air Lines, Chick-fil-A, Mattress Firm, Orkin, Toyota, the College Football Hall of Fame, and a many others. Over the past four years the firm has won more than 40 awards for our client work and office culture. We seek and hire friendly go-getters who possess the five Cs: character, class, confidence, chemistry and competency. We also look for people who are self-starters with a passion for PR, Advertising and Marketing who are committed to continuous learning to grow their professional experience.


Jackson Spalding is an equal opportunity employer.

Apply Now

* Required fields
First name*
Last name*
Email address*
Phone number*

Attach resume as .pdf, .doc, or .docx (limit 2MB) or paste resume

Paste your resume here or attach resume file

Cover Letter
Who referred you to this position?
LinkedInLinkedIn profile URL:
Website, blog or portfolio:
The following questions are entirely optional.
To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

YES, I HAVE A DISABILITY (or previously had a disability)

Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.