Multicultural Communications Practice Lead

Atlanta, GA


Too many brands are still overlooking or even ignoring vast and rapidly growing U.S. audiences in their marketing and communications efforts. As communications consultants, it is our responsibility to help them reach more of the audiences that matter most to them. Jackson Spalding is seeking an experienced leader to build and lead a Multicultural Communications Practice to help our teams create, implement and manage integrated multicultural communication campaigns for a growing roster of clients across multiple industries.


Jackson Spalding (JS) is one of the largest independent, marketing communications agencies and is consistently ranked as a top workplace – “#1 Mid-sized Agency to Work For in the U.S.” by The Holmes Report and one of the “2017 Best Places to Work in the U.S.” by PRWeek. The agency has three offices (Atlanta, Dallas and Athens, Georgia), more than 150 team members and a client roster that includes The Coca-Cola Company, Delta Air Lines, Chick-fil-A, Mattress Firm, Orkin, Interstate Batteries and many others.

The agency was founded on a better way to run a marketing communications agency, a better way to foster talent, a better way to serve clients and a better way to be a community partner. A better way means we will always keep an open mind, looking for ways to improve our work, our client service, our industry, our communities and ourselves.

We seek and hire friendly go-getters who possess the five Cs: Character, Class, Confidence, Chemistry and Competency. We also look for people who are self-starters who are committed to continuous learning to grow their professional experience.

We are a low-ego environment. We don’t have job titles, so while “multicultural communications practice leader” will describe your role, it won’t be on your business card. Instead, we emphasize teamwork, collaboration, humility and servant leadership. We get excited about creative and entrepreneurial thinking (regardless of role), outstanding client service, high energy and a positive attitude.

As we prepare for the next decade, we are looking for an experienced leader who will help drive the growth of our multicultural communications practice.



  • Bachelor’s degree (or higher) in public relations, marketing, social marketing, advertising or related- communications discipline
  • Minimum 12 - 15 years of communications experience in an agency or corporate setting, working with small, medium and large corporations or nonprofit organizations.
    • Agency experience preferred, but not required.
    • Prior U.S. Hispanic marketing/PR/community engagement work is a must.
  • Proven-track record of concepting, leading, executing and measuring a variety of integrated multicultural communications campaigns (including research, translation, public relations, events, branded content/creative, etc.).
  • Knowledge of media environment – expertise on trends and challenges affecting diverse audiences.
  • Understanding of multicultural, total market and cross-cultural best practices.
  • Demonstrated mentoring, new business development and relationship building skills.
  • Fluency in Spanish and English languages required (written and verbal required).
  • Competence developing and managing client budgets.
  • Dynamic, transparent and collaborative leadership style.
  • Exceptional oral presentation skills.
  • Excellent writing skills.
  • Advanced Word, PowerPoint and Excel skills.



In simplest terms, you will be responsible for inspiring and nurturing a talented and diverse team to drive the profitable growth of our multicultural communications practice and client roster.

Specifically, you will:

  • Lead strategic efforts and ensure all our multicultural communications work for clients is first-rate and highly competitive.
  • Represent agency’s multicultural communications practice/experience in market, strategically developing and sharing our story to help key clients understand Jackson Spalding capabilities.
  • Help source, pitch and secure business opportunities with existing and new multicultural communications clients.
  • Develop service proposals and budget estimates for new business opportunities.
  • Develop and present persuasive rationale for campaign approaches to clients and foster the same pitching skills in members of your team.
  • Work with our client teams to define and develop best practices in multicultural communications.
  • Develop annual business plans for the multicultural communications practice.
  • Make personnel and staffing recommendations for the multicultural communications team.
  • Build a team over time whose environment, culture, capabilities, tools, processes, expectations and work style support Jackson Spalding's vision, values, business goals and clients.


Jackson Spalding is an equal opportunity employer.

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