Paid Social Activation Specialist

Dallas, TX
Full Time
Mid Level

PAID SOCIAL ACTIVATION SPECIALIST

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.    

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.   

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.  

ABOUT THE ROLE 

We’re seeking a Paid Social Activation Specialist to join our growing team. In this role, you’ll develop campaign strategies and lead the activation of social media advertising campaigns across a variety of B2B and B2C clients that meets client business objectives – including strategy, creative content and timeline and budget development – across a wide variety of clients. 

ABOUT JACKSON SPALDING 

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned.

With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L.Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2020, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.   

RESPONSIBILITIES   

  • Develop platform strategy and manage the execution, performance and reporting of digital media campaigns across social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Monitor campaign performance to develop and recommend optimizations and/or testing plans 
  • Collaborate with fellow members of the Jackson Spalding Digital and Paid Media, and other interdisciplinaryteams (Client Advisory, Creative, PR, Analytics, etc.). 
  • Trackindustry trends and emerging social media communities and platform/audience-targeting capabilities. Share actionable learnings with internalteam(s) 
  • Provide input for pitches and deliverables including but not limitedto social media advertising strategy, including opportunities on emergingplatforms and the latest audience-targeting capabilities 
  • Maintain and update repository of social media and digitalresources 
  • Manage agency’s advertising accounts and campaign manager accounts and onboard other internal team members as needed 
  • Work with creative team to develop social media advertising content/copy that aligns with platform specifications and best practices 
  • Collaborate with fellow members of the Jackson Spalding Digital and Paid Media, and other interdisciplinaryteams (Client Advisory, Creative, PR, Analytics, etc.) 

EDUCATION 

  • Bachelor’s degreein marketing, communications or related field

REQUIREMENTS  

  • 3 + years in social media advertising strategy and activation 
  • Demonstrated success planning, implementing and reporting on full-funnel, objective-based paid social campaigns for awareness, engagement and conversion  
  • Experience and competency running advertising and message performance tests on social channels 
  • Experience with Google DSP (display, search, YouTube) a plus  
  • SEO and SEM campaign tools (GoogleAdWords, Google Analytics)   
  • Email marketing campaign software (MailChimp, Constant Contact)   
  • Content management systems (WordPress)   
  • Socialmediacommunity management and audit tools (Sprout, Falcon, Sprinklr) 
  • Proficiency in social media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping 
  • Advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, exclusion audiences and lookalike audiences 
  • Proficiency in digital campaign measurement, with the ability to identify KPIs that deliver key business value (ROAS, conversions, revenue value, etc.) 
  • Experience withone or more ofthe followinga plus:   
  • Learner’s mindset – passionate about social media marketing anddigitalmarketingtrends   
  • Demonstrated project managementskills, critical thinking and ability to manage multiple campaigns simultaneously 
  • Confident and compelling presenter 
  • Advanced knowledge of digital marketing planning and buying options, including auction, cap, and reach and frequency buying 
  • Proficiency in social media advertising and analyticstools and platforms (Facebook Ads Manager, Facebook Business Manager,Twitter Ads,Twitter Analytics, LinkedIn Campaign Manageretc.) 
  • Proficiency in social media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping 
  • Advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, exclusion audiences and lookalike audiences 
  • Proficiency in digital campaign measurement, with the ability to identify KPIs that deliver key business value (ROAS, conversions, revenue value, etc.) 
  • Experience withone or more ofthe following:   
    • Socialmediacommunity management and audit tools (Sprout, Falcon, Sprinklr) 
    • SEO and SEM campaign tools (GoogleAdWords, Google Analytics)   
    • Email marketing campaign software (MailChimp, Constant Contact)   
    • Content management systems (WordPress)   

EMPLOYEE BENEFITS 

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.

  • World-class health care
  • Profit-sharing
  • Unlimited sick days
  • 401k match + personal financial planning
  • Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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