Senior Digital Marketing Strategist

Atlanta, GA


Jackson Spalding, a full-service marketing communications agency, is seeking a Senior Digital Marketing Strategist to join our team in Atlanta. Our ideal candidate has extensive and proven experience developing and implementing effective content marketing, digital advertising/acquisition and online reputation management (ORM) campaigns for clients.


Jackson Spalding (JS) is one of the largest independent, marketing communications agencies and is consistently ranked as a top workplace – “#1 Mid-sized Agency to Work For in the U.S.” by The Holmes Report and one of the “2017 Best Places to Work in the U.S.” by PRWeek. The agency has three offices (Atlanta, Dallas and Athens, Georgia), more than 150 team members and a client roster that includes The Coca-Cola Company, Delta Air Lines, Chick-fil-A, Mattress Firm, Orkin, Interstate Batteries and many others.

The agency was founded on a better way to run a marketing communications agency, a better way to foster talent, a better way to serve clients and a better way to be a community partner. A better way means we will always keep an open mind, looking for ways to improve our work, our client service, our industry, our communities and ourselves.

We seek and hire friendly go-getters who possess the five Cs: Character, Class, Confidence, Chemistry and Competency. We also look for people who are self-starters who are committed to continuous learning to grow their professional experience.



  • Our ideal candidate has 8+ years of digital marketing experience, preferably within an agency or other professional services organization. Required experience includes, but is not limited to:
  • Content Marketing – developing, implementing, managing and measuring successful content marketing strategies, including audience segmentation and targeting, buyer journeys, content strategy/themes/calendars, content distribution strategy, and performance analytics
  • Digital Nurture & Acquisition – developing, implementing, managing and measuring successful organic and paid acquisition campaigns across digital channels and media, including search, social, display, and email marketing/marketing automation
  • Online Reputation Management (ORM) – developing, implementing, managing and measuring ORM strategies with demonstrated and measurable impact, using a combination of SEO/content/search results management, ratings and review management, and online customer service consulting
  • Performance Measurement – Experience setting KPIs/attribution models and tracking performance by channel, campaign, content, creative, etc. Must have experience with Google Analytics (including G.A. certification), tag management software (e.g., Google Tag Manager), website conversion rate optimization, A/B testing platforms and programs, and user experience audits



  • Collaborate with clients and our internal teams to build digital marketing strategies (see categories above), including implementation and measurement/optimization plans, to accomplish client business goals
  • Present strategies and plans to clients to ensure understanding and buy-in
  • Ability to work in a fast-paced, agile environment
  • Collaborate with other agency partners who serve our clients to ensure that all digital marketing efforts are aligned around approved strategies and delivering meaningful results
  • Work with internal analysts and/or partner resources as appropriate to identify appropriate metrics for all campaigns and measure, analyze and optimize content marketing campaigns in real time
  • Research digital marketing and news/trends and be prepared to apply that knowledge across all client engagements
  • Lead meetings with senior leadership at JS and our clients
  • Teach and work with others at JS to help grow our digital capabilities and business



  • BA Communications, Marketing or related field


Jackson Spalding is an equal opportunity employer.

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