Paid Social Activation Manager

Dallas, TX
Full Time
Experienced

PAID SOCIAL ACTIVATION MANAGER

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.    

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.   

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.  

ABOUT THE ROLE 

Jackson Spalding is seeking Paid Social Activation Manager to join our growing team. In this role, you will manage and execute performance marketing programs across a variety of paid social channels as well as support larger integrated marketing programs that utilize paid social channels.

We are looking for someone who can create successful paid social advertising strategies, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of defined performance goals. You will be asked to evaluate and manage different paid social channels including Facebook, Instagram, Twitter and LinkedIn as well as seek out emerging platforms that can help grow customer base and brand for our clients. You will be tasked with leading a team of Paid Social specialists, assessing new marketing capabilities, running experiments and preliminary marketing campaigns through these channels, and scaling up successful strategies.

ABOUT JACKSON SPALDING 

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L.Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2020, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.   

RESPONSIBILITIES   

  • Lead paid social advertising strategy across a variety of B2B and B2C clients throughout the entire customer experience with a focus on conversions, awareness and engagement 
  • Act as a leader and ‘catalyst’ who inspires others to deliver bar-raising, best in class ideas and plans for paid social 
  • Monitor and analyze key paid social marketing metrics (CPV, CPM, CPA, etc.) quality and campaign performance 
  • Experience with Google DSP (display, search, YouTube) a plus  
  • Provide guidance to junior social media specialists to ensure plans are executed and managed to deliver against KPIs and budget 
  • Lead team of junior members to build social advertising skills to ensure creativity and innovation is reflected in client recommendations 
  • Lead paid social campaign management including identifying top channels, creation of goals/benchmarks, audience targeting, implementation, automation, defining KPIs, and budgets. 
  • Own the Paid Social strategy, management, execution, optimization, testing and reporting for larger integrated marketing campaigns 
  • Define experimental frameworks and optimize campaign set ups for driving meaningful insights (including tracking, measuring and reporting) 
  • Work directly with social networks to understand platforms capabilities and explore new marketing campaigns 
  • Communicate regularly with internal stakeholders' teams and clients to iterate on objectives and opportunities 
  • Act as a leader and ‘catalyst’ who inspires others to deliver bar-raising, best in class ideas and plans for paid social 
  • Monitor and analyze key paid social marketing metrics (CPV, CPM, CPA, etc.) quality and campaign performance 
  • Experience with Google DSP (display, search, YouTube) a plus  
  • Provide guidance to junior social media specialists to ensure plans are executed and managed to deliver against KPIs and budget 
  • Lead team of junior members to build social advertising skills to ensure creativity and innovation is reflected in client recommendations 

EDUCATION 

  • Bachelor’s degreein marketing, communications or related field

REQUIREMENTS  

  • 5+ years of experience with social media buying and planning preferably at a media or marketing agency (Facebook, Instagram, LinkedIn, Twitter and Google DSP a plus) 
  • Proficiency in social media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping 
  • Experienced in advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, exclusion audiences and lookalike audiences 
  • Experience and proficiency with Google Analytics, Google Tag Manager, Pivot Tables, advanced formulas and queries, CRM management tools for integration (HubSpot, Salesforce, etc.) 
  • Demonstrated success planning, implementing, and reporting on full-funnel, objective-based paid social campaigns that delivered real business value 
  • Preferred Criteria: Facebook Blueprint Certified, TikTok, Pinterest and YouTube ad experience  
  • Experience and competency running tests on social channels 
  • Learner’s mindset – passionate about social media marketing anddigitalmarketingtrends 
  • Diligent, responsible, organized and capable of managing multiple campaigns simultaneously 
  • Advanced critical thinking skills and strong attention to detail 
  • Demonstrated ability to communicate complex or technical information to non-technical audiences 
  • Preferred Criteria: Facebook Blueprint Certified, TikTok, Pinterest and YouTube ad experience  

EMPLOYEE BENEFITS 

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.

  • World-class health care
  • Profit-sharing
  • Unlimited sick days
  • 401k match + personal financial planning
  • Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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